As Bonnie Raitt sings, “Let’s give them something to talk about.” It’s not enough to provide a superior product or service, you need to give your customers an effective way to spread the word.
Word of mouth is the way to grow your customer base, organically and exponentially.
Here are some facts from a recent article on Forbes.com to underscore this point:
“According to Nielsen, 92 percent of consumers believe recommendations from friends and family over all forms of advertising. WOMMA and the American Marketing Association (AMA) decided to find out exactly what brands were doing about that fact. In a recent study, 64 percent of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6 percent say they have mastered it.”
As a business owner, you don’t want to spend all your time trying to figure out how to get new customers, right?
The key to word-of-mouth marketing is your customer. Your job is to give each and every customer a top-notch experience they want to share with their world, so your one happy customer becomes two, then three, then five, then eight, then 13, 21, 34, 55 … you get the idea.
What if you could hand your customers a megaphone?
You’d do it, of course. Sure, on their own, your customers could share their experience on Twitter, Facebook, Yelp or other social media. At Social Spots, we’ve found a way to take your customer service home runs and make sure the world hears about it. We connect the dots between your business, your customer and their network to make sure all roads lead back to you.
How does it work?
Social Spots customizes and installs a branding photo booth station in your business. It’s a simple to operate touchscreen booth where your customers can take a photo of themselves (which by the way people love to do), then email or text it to themselves to post on social media or share with friends.
Social Spots collects your customer’s information, so we can send special offers and announcements about your business at a later date. Working with your Social Spots marketing expert, we’ll craft campaigns and contests to get your customers excited about sharing their experience, returning to your business and bringing in new friends.