So you’re ready to join the selfie revolution? Welcome to the future of marketing. Now, there are a few rules to navigating this new world. As impactful as a well-done selfie campaign can be, a poorly done campaign can damage your business.
That’s where the marketing expertise of Social Spots comes in handy. We’re here help.
1. CREATING THE PERFECT CAMPAIGN FOR YOUR BUSINESS
An idea that works for one business won’t work for every business. The way people buy a car is radically different than the way people buy a muffin. It’s essential that your selfie promotional campaign matches your brand promise. Your Social Spots marketing team can help you craft winning campaign after winning campaign, building on your successes as you go.
2. HOW EASY CAN YOU MAKE IT?
Selfie marketing turns your customers into your brand advocates. One thing you need to know about your brand advocates, they don’t want to work that hard. So make it worth their time to be on your list and return to your place of business. If you run a contest, reward everyone who enters with something that gets them back to your business and give a nice prize to the winner. Make your contest simple to enter, like post a selfie to our Facebook page with hashtag easy peasy.
3. CHOOSE THE BEST PLATFORM
Where in the social media world are your customers? For any campaign, it’s important to choose one social media platform and maximize the capabilities of that platform for your campaign. Each platform offers different features that you can incentivize your customers for using. For instance, if your Facebook followers share your post on their wall, you give them a discount or upgrade when they return to your store.
4. WHAT, IF ANYTHING, SHOULD YOU GIVE AWAY?
For many people, recognition is a wonderful prize. Depending on the nature of your business and the frequency with which people need your business, recognition may not be enough. Whatever you give away should relate to your brand and brand promise. The idea is to get people to return to your business and bring friends. If you run a restaurant, perhaps people who bring a friend get a free basket of something delicious to share or free beverages. Offer something that’s valuable to your customers, but doesn’t cost you a lot of money. If you’re a car dealership, perhaps you offer car purchasers upgraded amenities, like a chrome tailpipe or upgraded floor mats. If you’re a nail salon, you can offer your customers and their friends an upgraded facial or pedicure.
5. CHOO CHOO! TRAIN YOUR PEOPLE
Your staff needs to know how it all works and what your goals are, so they can support you and get your customers to take selfies. For instance, if you run a restaurant and you have an iconic dish, get your customers to take a selfie after they eat a whole rack of ribs or extra hot wings in a custom frame that celebrates their achievement. Additionally, you might train your staff to encourage people to take selfies after they place their orders. In a spa or salon setting, you might encourage people to take selfies after they get their hair or nails done. Employees need to understand how good selfies are for business. Don’t keep your selfie marketing plan a secret.
Contact a Social Spots marketing specialist to create the perfect selfie marketing package for your business. It’s time to be a part of the hottest trend in marketing. Social Spots makes it a snap.