A lot of brands have made the mistake of building their numbers, then being frustrated when those numbers don’t convert. Many people learn the hard way about return on investment. Hooray, you have 10,000 likes or received a million impressions, but a good marketer knows the story doesn’t end there.
It’s actions after the click that matter.
Who cares how many Facebook likes or Twitter followers you have, if people don’t actually know your brand. There are a lot of services out there that promise to drive up certain metrics, but none of them promise to drive consumer engagement, until now.
Enter Social Spots. Customer engager. Smile maker. Picture taker.
A recent Forbes article frames the challenge of getting and keeping attention in our information economy.
With the rise of mobile and social technologies, customers are now more powerful than ever. Their always-connected status and ability to find information in seconds puts them in control of their own experience, and this trend has forced marketers to rethink how they engage and connect with their customers.
In order to survive today’s ever-changing landscape, businesses need to provide real-time, personalized experiences that reach customers just as they need them. Whether it be a mobile push notification promoting a sale or an email confirming an order, customer engagements now take many forms. By promoting relevant and consistent communication throughout the customer experience, businesses have an opportunity to engage with their audiences like never before.
Social Spots combines technology, photos and point-of-sale kiosks to meet all the challenge of engaging and empowering your customers. Social Spots installs an in-store photo kiosk, so your customers take branded images of themselves while their happily engaging with your product. They can text and email the photos to themselves or share them on directly on Facebook and Twitter, giving your brand an impactful boost among their friends and family. Further, businesses can use the data collected to reach out with targeted promotions and rewards, so their best customers return again and again. It’s a win-win situation that engages and empowers consumers around your brand.
Call 858-869-8737 to set up a Social Spots demo today.